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For newsrooms

Build a two-way relationship with your readers

For newsrooms building community trust: the only chatbot that answers from your own reporting and turns conversations into engagement, tips, and insight.

What's happening around here this weekend?

A few picks from The Daily: riverside market Saturday, free concert in the park Sunday, library book sale all week. See the guide

Want a roundup like this every week?

Yes please
How readers engage with your newsroom through Suwali

Engage, contribute, and learn — all from your reporting

Readers come back

Give readers a reason to return

Suwali creates everyday moments of value beyond the news cycle. Readers can get quick answers, local recommendations, and useful updates directly from your newsroom.

What's happening around here this weekend?

A few picks from The Daily: riverside market Saturday, free concert in the park Sunday, library book sale all week. See the guide

Want a roundup like this every week?

Yes please
What did the prime minister say in today's national address?

The Daily is covering it live. The main announcements so far: a new housing fund, changes to fuel tax, and an emergency review of flood defences. Read the full report

Readers trust you first

Be the source people turn to when news breaks

When major stories develop, readers can get verified answers drawn directly from your reporting. Instead of searching across platforms, they come straight to your newsroom.

Readers contribute

Turn your audience into a network of sources

Readers share tips, observations, and local knowledge directly through Suwali, helping reporters stay closer to the communities they serve.

Traffic accident on 5th Street. Avoid the area.

Thanks for letting us know. We've passed this to the newsroom.

Newsroom insight · This week
38 readers asked how to register to vote
Story published
Your guide to registering to vote
Readers shape coverage

Discover stories your community needs

The questions readers ask reveal what people want explained, what issues are emerging, and where deeper reporting can have the greatest impact.

Suwali fits into this shift. It allows us to repackage our journalism into a more interactive, user-driven experience. Instead of a one-way flow of information, it opens up a two-way interaction where users can query our reporting directly.

Abhilash Mallick Editor, The Quint
Abhilash Mallick
Why newsrooms choose Suwali

Reach readers where they already are

No new app. No new account. Readers connect through WhatsApp and Telegram, platforms they already use every day.

Answer questions at scale

Provide trusted information from your reporting without adding another inbox for journalists to manage.

Learn from every conversation

See what readers are asking, what information they need, and which topics deserve deeper coverage.

Suwali dashboard
What it means for your newsroom

Stronger reader habits

Conversations create reasons to return between publishing cycles, building loyalty over time.

Better audience intelligence

Understand the questions, concerns, and information gaps that matter most to your community.

More community-powered reporting

Turn reader tips and local knowledge into a valuable source of story leads and reporting opportunities.

Private by design

Trust is built into every conversation. Readers can ask questions anonymously, sensitive messages remain protected, and newsrooms retain control of their data. That makes it easier for communities to share information, ask difficult questions, and engage with confidence.

Ask anonymously

People can reach out without sharing who they are.

Sensitive messages protected

Private conversations stay private.

Your data, your control

Newsrooms decide what is stored and how it is used.

How it works

Up and running in four steps

1

Connect your content

Link your site, archive, and trusted sources through your CMS, RSS, or a simple upload.

2

Set up your platforms

Go live on WhatsApp and Telegram with your branding and the languages your community speaks.

3

Set your guardrails

Choose the tone, what Suwali can answer, and when a conversation hands off to a journalist.

4

Monitor and act

Track questions, tips, and returning readers in your dashboard, and export story leads.

Build a newsroom readers return to

Answer questions, uncover stories, and create stronger relationships with the communities you serve.

Funded by:

Sida Press Forward
Patrick J. McGovern Foundation McNulty Foundation National Philanthropic Trust Battery Powered